Bose Fantracks

Bose introduced an interactive FanTracks experience for SuperBowl 50, encouraging fans to cheer on their favorite NFL team using #LetsHearIt. We took the best tweets and tuned them to different genres of music with live bands in Bose's recording studio. Why? Because Bose makes everything sound better. Even 140 characters.

AWARDS: AMP AWARDS  PRESS: ADWEEK CREATIVITY ONLINE PSFK

During the week leading up to the Super Bowl we recored 20 music videos in the Bose studio. Each music video was based off a fans tweet. The campaign gained over 44.4M impressions and 26K engagements online.